Company:
Company:
PharmEasy
PharmEasy
Product:
Product:
Retailio - Retailer
Retailio - Retailer
Team:
Team:
1 Lead UX Designer, 1 Junior UX Designer, 1 PM
1 Lead UX Designer, 1 Junior UX Designer, 1 PM
Duration:
5 months
Embedded Files
My Role:
Involved in the workshop with the PM to understand the current problem, strategy, business goals, and new product requirements
Brainstormed with the PMs on the current flow on FigJam, and made notes on issues and opportunities
Understood technical aspects with developers and support team that happens behind the process
Collaborate with the graphic designer and delegate relevant tasks
IA, Wireframes, and Visual design
Scheduled meetings and collaborated with the cross-functional team for in time deliveries
Key metrics to be tracked
Activation Rate (RIO Credit enabled retailers % Total base of RIO registered retailers)
Utilisation Rate (Retailers transacting through RIO Credit % RIO Credit enabled retailers)
Time spent on repayment
Reasons for not applying for RIO Credit
Not required, already have sufficient funds
Deals in offline modes like cash/cheque, and is not comfortable with digital payments/credit
Enough credit period from the distributor
Interest rates are high
Repayment flow limitations
Issues
There was no upfront visibility of invoices under each repayment bucket - Red, Yellow or Green. Hence, retailers were unable to understand how the repayment bucket amount was computed in terms of principal and credit charges.
Dates by which an invoice would move to the next bucket (G->Y->R) was not called out. Hence, retailers could not identify which invoices to prioritise for repayment to avoid a penalty or distributor lock.
It allowed retailers to repay a custom lumpsum amount. This led to certain invoices getting partially repaid and their corresponding PDCs to remain open. These had to be tracked manually for recon.
Solution
With Invoice-Based Repayments, we have implemented the following changes:
Upfront visibility of invoices/transactions under each repayment bucket and their respective bucket due dates
Capability for retailers to repay for certain transactions or the entire bucket
Additional UI Enhancements on Passbook view
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