Duration:
6 months
Attended a workshop with stakeholders, get to know about the company, vision, strategy, and brainstorm
Conducted Field research and Interviewed Staff, R&D, Maintenance, and Gardeners team to understand the current process and problems to draw valuable insights.
Worked on IA, Wireframes, and Rapid prototyping
Communicated regular feedback from the Client and delivered the project within the allotted time period
My Dream Garden is a leading urban farming company in India which is exclusive in facilitating and guiding people to grow their own chemical-free foods on the Terrace, Balcony & Empty land. Helping those who want a fresh environment with decorating balconies, front space, indoor and terrace to grow fresh vegetables on empty space.
To build an app that helps users grow and maintain home gardens with personalized advice, access to local gardening experts, and a built-in shopping experience for tools and supplies.
Urban dwellers with a passion for gardening, ranging from beginners to experienced gardeners.
Lack of knowledge about plant care and maintenance.
Difficulty in selecting the right plants for their specific environment.
Limited access to professional gardening services.
Inconvenience in sourcing quality gardening supplies and materials.
Time constraints in maintaining a healthy and thriving garden.
User Engagement: Frequency of app usage and interaction with features.
Retention Rate: Percentage of users who continue to use the app over time.
Customer Satisfaction: Feedback and ratings from users.
Sales Growth: Increase in sales from the e-commerce platform.
Service Utilization: Number of bookings for gardener services and AMC plans.
Helped to know about the company, vision, strategy.
Learnt about Products they sell and manufacture
Their current working process on eCommerce, Garden Maintenance, and Marketing plans
Collected Project Requirement for the first module
Discussed Success Criteria and Timelines
Our team visited their head office, which features a Demo garden used to showcase potential products to consumers. Helped us to understand all their products, packages, and processes involved, from visiting the product to the delivery and maintenance of it by the team.
Met a few lovely rabbits, tortoises, and Birds as well in the garden setup🤗
*If you're planning to set up Terrace gardening, please get in touch with them, they're the best in town👌
Interview 1: R&D team
Understood the current system of Maintenance procedure which is done manually with help of Whiteboards, Paper files, and Excel sheets and people need to call the team to book an appointment.
Interview 2: Head of Garden Maintenance
This was an unplanned one. He got to drop me to the station after the R&D team interview as per schedule. In the meantime during travel interviewed him few questions and got to know about his team's routine on his work allocation, delegation, travel, problems, and how he goes about it.
Interview 3: Friend
As one of my friends was using their service for his home, I interviewed him to know about the product and service from an outside point of view
Man Power reduction
Errorless data entry
Maintenance Time
Automatic allocation
Timely alerts/Notification
Hassle-free & transparent communication system for Consumers
The ideation process involved brainstorming sessions with gardening experts, potential users. Key features were identified:
Virtual Garden Creation: Allow users to input their existing plants and receive tailored care instructions.
Gardener Booking Service: Enable users to book professional gardeners for various services.
AMC Plan: Offer an annual maintenance contract that includes regular visits and complimentary gardening items.
New Terrace Garden Setup: Provide expert consultations for setting up new terrace gardens.
E-commerce Platform: Sell a wide range of gardening supplies, including plant stands, nutrients, and pest management products.
Tips and Tutorials: Provide a library of gardening tips and how-to guides.
Brainstorming the ideas through paper wireframes
Appointment booking for Garden Maintenance
Our Initial wireframe: While booking, the user needs to select a date and time, then the gardener will be shown based on availability on that date.
Requirement: Current users liked and always booked for previously booked gardener through call and the client asked us to do the same in the app version as well.
Solution: We showed the previously booked gardener on the first page but with availability status for the next one week, if the gardener is available for required they would book or else for another day. In case if not available for any day, they would have to go to another gardener. This way we are not forcing users.
eLearning about Nutrients
In Fig. 2: When we started ideating on a module for Nutrients/Pest management for plants, we were in a dilemma whether we needed to -
Show plants and inform which Nutrients/Pest products are required, or
Show products and inform which plant it can be used on.
Finally, we concluded that it is product-based data.
Why?
One Nutrient/Pest management product can be used for multiple plant issues.
And, having plant-based would have increased the data.
MDG_Ecommerce.webmMini Ecommerce in the app has the same products as a website but can be accessed in fewer steps.
Video has the flow of booking a garden stand with interactions done on Invision platform.
A prototype of the app was developed and tested with a group of 50 users, ranging from novice to experienced gardeners. Feedback was collected on the usability, functionality, and overall satisfaction. Key insights from user testing included
Users appreciated the personalized care suggestions.
The booking process for gardeners needed simplification.
The e-commerce section required better categorization of products.
Tutorials were highly valued, especially by novice gardeners.
Gardener appointment manager
Pest Management
Tips
Support
eCommerce
A goal-oriented interface using Fitts’s & Hick’s law to guide the user to execute the purchase without feeling lost.
Improved, simplified navigation based on the “Don’t make me think” approach.
The Maintenance system was brought to life from their physical stores to digital.
Balanced business and engineering need with the design without compromising the user experience.
Personalization is Key: Users highly appreciated personalized care tips and plant recommendations.
Seamless Integration: Combining various features into a cohesive app was challenging but essential for user satisfaction.
User Feedback: Continuous user feedback is crucial for improving and updating the app.
Market Demand: There is a significant demand for professional gardening services and quality supplies.
Community Building: Creating a community feature could further engage users by allowing them to share their gardening experiences and tips.
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