2 months
Collected requirements from the product manager and brainstormed on the same with the team
Worked with cross-functional Agile team members to define and develop key workflows and interaction models, wireframes, and prototypes and communicate them effectively in a fast-paced agile environment.
Designed the Challenge score feature, which showcases the top users for a week/month on the app
National Fitness Campaign (NFC) aims at improving the user base for their best-in-class outdoor bodyweight circuit training system called the Fitness Court.
NFC partnered with Pepper Square to revamp the Fitness Court iOS & Android app UI and integrate new features and increase user engagement by gamification with the existing app on React Native.
The target was to go live before the Stanford University demo in California, which was scheduled in 3 weeks’ time, and ramp-up to achieve the vision of bringing free fitness to 200 cities by 2019.
Iterated multiple times on the My Stats section, as requirement and prioritization of section was changing.
Had to design the post in which the user achieves the level in the leaderboard after they take up multiple challenges throughout the week/month.
Final designs for Challenges and Leaderboard
Mockup.mp4The language is a key piece of what guides a user through a journey. I worked with one of the UX Writers to redefine the narrative of the app screens and pair that back with the visuals. By collaborating together, we were able to create more cohesion with the updated elements.
The new design had to be incorporated around the existing React Native codebase
Understanding the objective to meet design and development expectations for the Stanford University demo within a stringent timeline of 3 weeks
Changing the design layout from the old iPhone 7 layout to the iPhone X
Working with a new React development team
Working and coordinating tasks in a different timezone
Designing for React system
How to communicate and work with foreign client
New Industry
Research, strategy, UX & UI design and development for iOS & Android app.
The business goals were aligned with the design and development viability to prioritise features for the Stanford University demo.
Prioritising modules from the new feature list helped to blitz-scale the product for the launch.
The Challenges page was redesigned to showcase user statistics of the existing trainees/fitness enthusiasts.
A personalised leaderboard was designed and developed for Stanford to filter out the top scorers either in close vicinity or across Fitness Court users. The feature was open to all after the release.
Once a user completes a challenge, a solution is developed where they can share their accomplishment over social media.
Gamification of the leaderboard and incentivising the user to interact with the app resulted in enhanced user experience and improved engagement.
The app was live 3 weeks before the Stanford University demo in California, and the audience praised it.
The app downloads increased by 40% after the fresh release.
A scoreboard system encouraged the users to take fitness challenges.
An Expertise-led solution to the existing design and development challenges helped to Blitzscale the idea.
The improved engagement and wider adoption are helping the team accelerate to achieve the vision of bringing free fitness to 200 cities by 2019.
Jonathan Fudem
Design Manager
“The great thing about working with the team is everybody there really wants to make sure that we are happy and excited about the products that we are building. It never feels like we are buying something off the shelf or generic.
The entire team was focused on making sure we are shipping things that are amazing for our users and meeting our goal. It is wonderful working with a highly responsive team that has Design, Development & deep technical experience all under one roof.
It's been wonderful working with the team. We are excited to keep working with them in the foreseeable future.”
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